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All e-commerce businesses must have a air-tight Web site navigation and check out process. These are the areas of a site where many holes may exist and high abandonment rates soar. Aquafire will thoroughly analyze your navigation and check out process and plug any and all holes that are preventing your site from increasing conversions.
Psychology is the main culprit in many e-commerce conversion problems. Web sites have 8 seconds to convince a visitor to stay. Many customers can feel frustrated, confused, intimidated or insecure about completing a conversion from your site. This can stem from a myriad of reasons.
For example, your Web site may:
- Not have clear and intuitive navigation structure,
- lack adequate instructions or call-to-action prompts, or
- have a check out process that is too long or confusing
