Measuring Performance

Inundate > Acquire > Convert > Retain > Repeat > Refer

What's the score? 1 Million Hits and no runs!

Measuring your Web site's success by number of hits is an inaccurate Web success metric. The success of your Web site is based on your businesses objectives, so before any analysis begins let's focus on what your objectives are.

Generally speaking, a Web site's success is based on the amount of conversions the site generates from certain marketing campaigns. If your site is an e-commerce site, success will be based on number of sales or leads generated from the Web site.

Turn to the Web channel to accurately track visitor behavior and marketing campaign performance.

Aquafire analyzes visitor click paths, the most and least popular pages, and other key metrics to find any ambiguous navigation flaws or speed bumps in the conversion process. We can also track results of all marketing activities that drive interest to your Web site. The results allow us to recommend constant improvements to your site design, navigation, calls-to-action, sign up process, and anything else preventing soaring profits.