Aquafire Creative's Role:

• Natural Search Engine Optimization
• Pay-Per-Click Campaign
• Traffic and Campaign Analysis

The Challenge
To set up basic Search Engine Optimization structure and launch a pilot Pay-per-click campaign for one clothing line to illustrate to the client the ROI success that can be seen through SEM.

The Results
A through analysis of key revenue, SEM, and Web traffic metrics have been set up to analyze and determine effectiveness of each campaign.