Aquafire Creative's Role:

• Natural Search Engine Optimization
• Pay-Per-Click Campaign
• Landing Page Optimization
• Traffic and Campaign Analysis

The Challenge
To redesign the Web site to adapt to basic Search Engine Optimization structure and relaunch a solid Pay-per-click campaign.

Develops and directs all online (SEO, PPC, SEM) and offline (PR, advertising, event sponsorship) initiatives. Goals: increase customer acquisition, search engine listings, and Web site conversions.

Directs Web site and landing page designs to increase major ROI and Internet Marketing metrics. Develops outbound e-mail marketing plans and pricing promotions.

The Results
Increased customer base by 300%, conversion ratio by 280%, and number of free trials by 136% in < 4 months.